Tuesday, 11 April 2017

Dilemma Film Poster!

Here's my film poster! AND tomorrow is the class screening!! Super nervous and excited. 8 months of hard work and finally seeing it finished on the big screen is exciting. Can't wait to see everyone else's films too! Then after that it's industry day prep at the end of the month!

Here's some of the posters I did along the way towards my final design in the order in which I did them:

Originally I started with the most minimal style I could go for, which was just putting the painting in my film as the poster. A friend of mine was unimpressed with what I was doing and said I should go a little more with it. He was right. He suggested to throw in more shapes so...

I came up with this one quickly. The colours were not intended to be final. He seemed to like it along with some other people but I didn't like how random the shapes were. There was just no reason for those shapes to be there the way they are so I started to just move away from it.

Started making something along the lines of old title cards, Looney Tunes designs, and 60's design. I abandoned it fairly quickly.

Rothko's paintings were one of the main inspirations for my film in terms of composition and colour. So I decided to do the painting of Dilemma in the style of Rothko. I was digging it as I was doing it until someone pointed out that it did not whatsoever convey the feeling of my film. She was right, it looks more gloomy and gritty which is the complete opposite of my film!

So then I went back to my original idea but looked into french new wave posters as well as Saul Bass stuff. I liked this general composition and worked more with it afterwards. I broke shapes into smaller ones like french new wave posters and at one point even incorporated some key poses into the shapes. It ended up looking too busy with Art in many shapes and sometimes it was even distracting. I looked more into old cartoon posters, I liked the minimal use of colour in them, and Saul Bass then decided to go with a The Man With The Golden Arm style poster with Art featured on it. 
The broken up shapes gives it an organized chaotic look and the spaces give it a maze-like feel which captures the feeling of confusion in which Art goes through in the film. The shapes can be interpreted as other paintings on a wall or anything that the viewer thinks of which is the main theme of my film: interpretation!

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